Our Story

Founded in 2014, Priya Keswani Label is a Jaipur-based fashion label designing ready-to-wear for women and girls. We curate pieces in heartlifting prints and colours to make your days all the more joyful. All our pieces are handcrafted, and made from pure, homegrown Indian Mulmul fabric. We promise to deliver the best of the quality products. We specialise in Hand Block Printed Mulmul curated by the artisans in Jaipur, Rajasthan.
Each collection brings you a new splash of colour and print story. Our endeavour will be to bring you fashion forward, affordable and super cool fashion and lifestyle. We promise to deliver the best of the quality products with a whole new eye of designing. 
Behind the Print
Hand block printing is a centuries old Indian art form that utilises a hand carved teak wood block that is dipped in dye and stamped by hand onto cotton or silk.The traditional process of hand block printing on textiles, with rich natural colours, has been practised in Rajasthan for around 500 years.  Block printing was introduced to the Jaipur region of Rajasthan by the Chhipa community. The art of block printing has been passed down for generations within families and communities and has branched out in recent decades to other regions. 


The Makers of your Handmade Pieces 





Thank you for sticking around, watching us grow and being a part of this amazing journey.  
Team Priya Keswani Label